Cashwalk Operator Secures 30 Billion KRW Investment... "Focusing on Global Market Expansion"
Nudge Healthcare's First Investment Since Incorporation
Record High Sales of 79 Billion Won Last Year
"Will Lead the Digital Healthcare Market"
Nudge Healthcare, the operator of the health management application 'Cashwalk,' announced on the 12th that it has completed a 30 billion KRW investment round.
This investment, the first since the company's establishment, involved Korea Investment Partners, Shinhan Capital, and Shinhan Investment Corp. The investors highly evaluated Nudge Healthcare's business competitiveness and sustainable growth potential. They also agreed to jointly cooperate to strengthen competitiveness in both domestic and international markets by establishing the company as a global digital healthcare enterprise.
Jung Soon-wook and Jung Hwa-mok, directors at Korea Investment Partners who led the investment, stated, "Nudge Healthcare encourages users' continuous healthy habits through monetary rewards, delivering the value of self-efficacy," adding, "We believe it can demonstrate the global growth of Korean digital healthcare services."
Based on consolidated figures from last year, Nudge Healthcare recorded its highest-ever performance with sales of 79 billion KRW, a 39% increase from the previous year, and operating profit of 10 billion KRW, up 12%. In particular, overseas Cashwalk sales managed by the U.S. subsidiary rose 227% year-on-year, achieving results in the North American and European markets.
Nudge Healthcare plans to focus more on expanding Cashwalk's B2B and B2G businesses as well as entering global markets. Their strategy is to enhance a virtuous cycle structure that consistently provides effective rewards to global users by combining patented walking-based reward provision with programmatic advertising technology.
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Na Seung-gyun, CEO of Nudge Healthcare, said, "As a leading company driving the domestic digital healthcare market, we have firmly established our position, and this investment and support from partners will greatly help us achieve global market entry and stable, sustainable monetization."
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