Yoon Hong-geun, Chairman of Genesis BBQ Group, received a commendation from the New Jersey State Legislature as a result of 20 years of investment in the global market, achieving significant success in the U.S. market.

Yoon Hong-geun, Chairman of Genesis BBQ Group. <br>[Photo by BBQ]

Yoon Hong-geun, Chairman of Genesis BBQ Group.
[Photo by BBQ]

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According to BBQ on the 12th, Chairman Yoon recently received a commendation awarded by the New Jersey State Legislature, recognizing his contributions to New Jersey's economic development and job creation, from Gordon Johnson, a U.S. Senator of New Jersey who was visiting Korea and carrying out his schedule.


As of the end of last month, BBQ operates a total of 14 stores in New Jersey, including locations in Westwood and Edison. New Jersey is home not only to Samsung Electronics and Hyundai Motor Company but also to BBQ’s global U.S. corporate headquarters, making it one of the places where BBQ is actively expanding its investments locally.


According to BBQ, last August, Jared Polis, Governor of Colorado, stated, “BBQ is revitalizing the local economy by opening stores throughout Colorado,” and even suggested opening an additional store at Denver International Airport. In addition, governors from other regions, including Maryland, have requested the opening of BBQ stores in their areas and have invited BBQ to various meetings.


Chairman Yoon said, “I am very grateful to receive a commendation from the New Jersey Legislature as our business performance has greatly expanded in the U.S. and worldwide, raising our recognition as a global brand. Through continuous expansion in the global market, we aim to open 50,000 stores worldwide by 2030 and grow BBQ into a representative brand of ‘K-Food.’”



Meanwhile, BBQ currently operates about 250 stores in the United States.


This content was produced with the assistance of AI translation services.

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