With Ppukku and Kkumi! ... Dongseo University and Busan Buk-gu Office Promote Busan World Expo Bid

Dongseo University and Buk-gu, Busan, will promote the bid for the 2030 Busan World Expo using the Buk-gu communication characters ‘Ppukku and Kkumi’ created through a business agreement.

The Buk-gu communication characters ‘Ppukku and Kkumi’ were developed through the industry-academic cooperation program Class Selling of Dongseo University’s LINC 3.0 Project Group.

Ppukku and Kkumi are installed as character sculptures and photo zones in the plaza of Gupo Station on the Busan subway to support the Busan Expo bid.

Buk-gu Office supports the promotion of the Busan Expo bid by serializing the webtoon ‘Ppukku & Kkumi Toon,’ directly developed by Dongseo University’s Webtoon Department, on its official SNS.

Students from the Department of Webtoon at Dongseo University are taking commemorative photos with the Ppukku and Kkumi sculptures.

Dongseo University and Buk-gu Office plan to not only support the promotion of the Busan Expo bid but also expand awareness and naturally promote the region through the spread of character content, broadening communication with residents to become characters loved by many.

Professor Seunghee Lee of Dongseo University’s Webtoon Department said, “We plan to focus on regional promotion and nurturing creative talents through continuous content production that can be enjoyed without resistance, such as webtoons, emoticons, and character renewals.”

This content was produced with the assistance of AI translation services.