GS25 Launches YouTube Shorts Content ‘PyeonGPT-Pyeonjokyi’

Maximizing Fun Elements and Marketing Impact

GS25 announced on the 10th that it will launch a YouTube Shorts series called ‘PyeonGPT-Pyeonjok-i’ on the 11th, a fun reinterpretation of the interactive artificial intelligence (AI) service ChatGPT.

PyeonGPT-Pyeonjok-i features the AI character Pyeonjok-i, who cleverly answers everyday curiosities or small questions in the unique speech style of Generation Alpha.

GS25 will launch the YouTube Shorts series 'PyeonGPT-Pyeonjokyi' on the 11th.
[Photo by GS Retail]

Pyeonjok-i’s answers are adapted from key information that actually appears when asking ChatGPT about GS25-related topics. GS25 plans to maximize both entertainment value and marketing effectiveness by providing responses closely linked to popular convenience store products and differentiated services.

A GS Retail official stated, “As a marketing transformer leading the industry, we are the first to introduce differentiated digital marketing content themed around ChatGPT. We will continue to lead the industry by innovatively presenting O4O (Online for Offline) retail marketing based on social networking service (SNS) channels and the UriDongnaeGS application (app).”

This content was produced with the assistance of AI translation services.