KOTRA to Operate Korean Pavilion at '2023 Vietnam Expo'... "Supporting Export Expansion"

Cosmetics, Food & Beverage, and Material Equipment Gathered in One Place
Over 340 Consultations with Leading Local Companies

KOTRA announced on the 5th that it will operate the Korea Pavilion exhibiting products from our small and medium-sized enterprises at 'Vietnam Expo,' the largest comprehensive exhibition in Vietnam, held over four days until the 8th, together with Incheon Technopark Foundation.

Now in its 32nd year, Vietnam Expo is hosted by the Vietnamese Ministry of Industry and Trade and features participation from over 500 companies from 16 countries including Korea, China, Poland, Indonesia, and Cuba. The exhibition attracts more than 10,000 visitors.

KOTRA has participated by organizing the Korea Pavilion 24 times since 1999. The Korea Pavilion showcases a variety of products such as cosmetics, food and beverages, materials and equipment, fashion, and accessories.

As of the end of last year, Vietnam's per capita GDP was around $4,110, which is not very high. However, with a population nearing 100 million, the implementation of the with-COVID-19 policy and economic stimulus measures since last year, Vietnam has shown a recovery centered on production and consumption, achieving a high economic growth rate of over 8% in 2022, attracting global corporate interest.

In this environment, KOTRA supports domestic companies from the preparation stage to generate export-related results. In the preliminary phase, the Korea Pavilion was established on KOTRA's B2B online platform 'BuyKorea' to strengthen pre-promotion, and KOTRA's big data platform 'TriBig' was utilized to increase matching rates with buyers. Additionally, Vietnamese promotional materials were produced for each participating company, and pre-arranged customized one-on-one B2B consultations totaling over 340 sessions were completed with about 150 major companies including Vietnam's largest distribution network, WinCommerce. After the exhibition, online consultations will be arranged as follow-up to fully support post-event activities.

Lee Jong-seop, Head of KOTRA's Southeast Asia and Oceania Regional Headquarters, said, "As the global economy continues to face difficulties, our small and medium-sized enterprises' exports are also affected. Despite the COVID-19 situation last year, many of our companies participating in the Vietnam Expo Korea Pavilion achieved significant export results, so we will actively support our companies' entry into Vietnam both before and after the event this year as well."

This content was produced with the assistance of AI translation services.