Hankook Tire, MLB Partnership in the U.S. Pro Baseball... "6 Consecutive Years"

Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 31st that it will continue its sponsorship partnership for the 2023 season of the U.S. professional baseball league, Major League Baseball (MLB), strengthening its premium brand status.

MLB is a U.S. professional baseball league featuring top-level players from various countries. Hankook Tire has been an official partner of MLB since 2018. Every season, it conducts various marketing activities during key games such as the regular season and postseason.

This year, Hankook Tire will strengthen brand loyalty by utilizing home plate advertisements, which have high exposure frequency at MLB stadiums. Additionally, it will carry out offline marketing activities such as in-stadium advertisements, promotions, and events, and maximize synergy by continuing global online and offline campaign activities through platforms like ‘MLB Network,’ websites, and social media.

The ‘2023 Major League Baseball season’ is set to open on the 31st, Korea time. Through its MLB sponsorship, Hankook Tire plans to showcase its top-tier tire technology to the world while solidifying its premium brand value.

Meanwhile, Hankook Tire is expanding its consumer touchpoints by forming sponsorship partnerships with various sports leagues. It is continuing its sports marketing activities by broadening its portfolio to include Spain’s professional soccer team ‘Real Madrid,’ Italy’s Serie A ‘S.S.C. Napoli,’ and the ‘Union of European Football Associations (UEFA) Europa League (UEL).’

This content was produced with the assistance of AI translation services.