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The OTT self-rating system will be implemented starting today (28th). It is a system where OTT providers directly determine the ratings of the content they offer to consumers.

[Image source=Yonhap News]

Park Bo-gyun, Minister of Culture, Sports and Tourism, stated, "This is a representative case of regulatory reform that has abolished outdated regulations," adding, "It will dramatically enhance the competitiveness of South Korea's video content industry."

To be designated as a self-rating operator, applications must be submitted to the Korea Media Rating Board by the 20th of next month. The evaluation criteria include ▲operation plans for the self-rating process ▲post-management operation plans ▲plans for protecting youth and users. After expert review, the first operators will be selected in May. The designation period is up to five years.

An official from the Ministry of Culture, Sports and Tourism explained, "We will focus on evaluating plans to apply the Korea Media Rating Board's rating standards, measures to respond to rating adjustment requests from the Board, and plans to provide parents with tools for child protection and viewing guidance," adding, "Applications will also be accepted in June and September."

The Korea Media Rating Board will monitor all content rated and provided by self-rating operators in real time. For problematic content, the Board may request rating adjustments or reclassify ratings ex officio. A Board official said, "We plan to conduct annual performance evaluations of self-rating operators and recommend improvements to protect youth and users."

This content was produced with the assistance of AI translation services.