Four times a year, about 80 youths participate to widely promote beautiful architecture and provide an opportunity to increase youths' interest in architecture



Gangnam-gu (District Mayor Jo Seong-myeong) has signed a business agreement with the Gangnam-gu Architects Association to operate a tour program called "Beautiful Architecture Exploration" for youths, accompanied by architects.


The district continuously produces awards for beautiful architecture, exhibitions, and collections to widely promote and encourage excellent architectural works. In particular, the 11th exhibition held last October attracted 7,746 visitors, and the award-winning works were made available for experience through Metaverse VR.

11th Gangnam-gu Beautiful Architecture Award ST Song-eun Building

11th Gangnam-gu Beautiful Architecture Award ST Song-eun Building

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This exploration program was planned to increase youths' interest and attention to architectural culture by having them directly experience excellent architecture with architects outside the exhibition hall.


The exploration courses reflect the historicity and locality of Seoul, allowing participants to tour traditional, modern, and contemporary architecture through four courses: ▲ Gyeongbokgung Palace and Cheongwadae ▲ Gahoe-dong Hanok Village and Hyundai Library ▲ Modern architecture around Jeong-dong ▲ Award-winning beautiful architecture in Gangnam-gu. Architects accompany the tours as guides, delivering storytelling about the concepts and features of the buildings that cannot be heard elsewhere.


This year, applications are accepted from schools within the region and schools in 25 sister cities, with about 80 students (about 20 per session) participating in four sessions annually. After this pilot operation for youths, the program will be developed through participant satisfaction and feedback surveys and expanded to the general public starting next year.



Jo Seong-myeong, Mayor of Gangnam-gu, said, “This program was prepared to explore the beautiful architecture of Seoul and Gangnam,” adding, “We will widely promote Gangnam’s excellent architecture and support it to become landmarks in the city.”


This content was produced with the assistance of AI translation services.

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