Daesang Cheongjeongwon, Convenience Food 'Homings'..."A Proper Meal to Enjoy at Home"
Daesang Cheongjeongwon’s ‘HOME:ings’ is a convenient meal brand designed for enjoying “proper meals” at home. Since its launch in May 2021, it has introduced a variety of products including main dishes, fried rice, konjac fried rice, soups and stews, dumplings, and the egg-coated series.
HOME:ings offers 14 main dish menus such as grilled, hot pot, and stir-fried dishes that are cumbersome to prepare at home. By utilizing rapid freezing technology, it significantly extends the shelf life and minimizes packaging use, overcoming the limitations of existing refrigerated meal kits.
HOME:ings fried rice was created with attention to consumers’ concerns about oil intake when eating fried rice, using high-quality olive oil that is good for health. In line with the ‘Healthy Pleasure’ trend, which pursues sustainable health management through delicious and healthy diets, there is also konjac fried rice made with konjac rice.
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Additionally, there are soups and stews for the traditional Korean table setting based on broth dishes, and HOME:ings dumplings made with handmade methods applied to all products. The tofu is mashed instead of ground, and roasted garlic cooked in a cauldron adds a fragrant flavor. The ‘Egg-Coated Series,’ consisting of three types?meatballs, flounder jeon, and thick beef jeon?is also loved by consumers.
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