LG Electronics Launches Large-Capacity 820-Liter 'Mood Up Refrigerator'

Delivering a Differentiated Customer Experience through High Capacity and Upgrades

LG Electronics will launch a large-capacity new model of the ‘LG DIOS Objet Collection Mood Up,’ which allows users to change the refrigerator color and upgrade the atmosphere with just a touch, on the 23rd.

LG Electronics has added new models with capacities of 826 and 829 liters (Knock-On) to its lineup. Customers who prefer the built-in type can choose the existing 607 and 610 liters (Knock-On) models.

LG Electronics is launching a new large-capacity 820-liter model of the 'MoodUp Refrigerator,' which changes the refrigerator's color and ambiance with just a touch. Artist Kim Sun-woo is looking at the product featuring colors inspired by his own artwork.

The LG DIOS Objet Collection Mood Up offers a differentiated customer experience where users can simply select their desired color in the LG ThinQ app whenever they want to change the refrigerator color and the ambiance of the space. It eliminates the hassle of having to replace panels and pay additional costs to change colors.

Even after purchase, it is an upgradable appliance that allows users to add new colors, sound sources, and new features through upgrades. Along with the launch of this new model, LG Electronics introduces four new upgrade features to help users make better use of the Mood Up refrigerator: ▲Artist Collection ▲Fine adjustment of color tones ▲Fine adjustment of ambient brightness sensor ▲Knock-On panel color settings.

For the ‘Artist Collection’ feature, LG Electronics collaborated with seven popular artists suitable for Mood Up, including Kim Sun-woo, Moon Hyung-tae, and Ha Tae-im. This feature offers a special customer experience by applying colors, effects, and music inspired by the artists’ works to the Mood Up refrigerator, transforming the home space into a piece of art.

Hyunwook Lee, Executive Vice President and Head of Kitchen Solutions Division at LG Electronics H&A Business Division, said, “We have expanded the range of capacity options and added new upgrades so that customers can enjoy the differentiated value of the Mood Up refrigerator, which adds an artistic touch to spaces, in various ways.”

This content was produced with the assistance of AI translation services.