Hanjin Participates in Seoul Fashion Week 'Trade Show'... "Providing Business Consulting"

Hanjin announced that it will operate an 'Overseas Logistics Consultation Desk' for domestic designer brands participating in the 2023 F/W Seoul Fashion Week Trade Show on the 16th and 17th.

The 2023 F/W Seoul Fashion Week is being held at DDP until the 19th. It features fashion shows from over 30 designer brands, the largest domestic order exhibition trade show, and various citizen participation programs. This year, the global ambassadors are the group 'NewJeans'.

Based on its service capabilities leading the domestic fashion logistics market and its overseas network as a global logistics company, Hanjin launched 'SWOOP' in June 2022, a service supporting the overseas expansion of excellent domestic K-fashion brands.

Since its launch, SWOOP has built close partnerships with the fashion industry to provide services necessary for overseas expansion. It not only encourages expanding sales opportunities to overseas buyers but also carries out various activities such as opening an official website and producing promotional videos in collaboration with ESTeem, a global management and trend creation company.

Hanjin will station the K-fashion overseas expansion support solution team and global business experts at the 'Overseas Logistics Consultation Desk' at the Seoul Fashion Week Trade Show. Practical consultations on fashion logistics transportation processes, customs document preparation methods, and document samples will be provided to about 70 domestic fashion accessory brands attending the Seoul Fashion Week Trade Show. Additionally, consulting on logistics for overseas exhibitions and brand pop-up event displays will be conducted. Logistics-related consultations will also be available for overseas buyers participating in the exhibition.

A Hanjin official stated, “Going forward, through SWOOP, we will continue to support participation opportunities in domestic and international online and offline fashion events, as well as logistics and marketing consulting for overseas expansion, expanding our role as a fashion logistics business partner that grows together with our customers.”

This content was produced with the assistance of AI translation services.