Hyundai Construction Equipment Unveils New BI and Slogan Reflecting Future Value

New BI 'Comfort Intelligence'

Hyundai Construction Equipment, an affiliate of HD Hyundai's construction machinery division, announced a new brand identity (BI) and slogan that embody the company's future value and direction.

On the 16th, Hyundai Construction Equipment revealed that it held an unveiling event for the new BI, "Comfort Intelligence," at the world's largest construction equipment exhibition, ConExpo 2023, held in Las Vegas, USA. Comfort Intelligence reflects the brand's strong goal and commitment to creating technologies and products that go beyond providing comfortable equipment and work environment convenience to enhancing customers' quality of life.

President Jo Young-cheol of Hyundai Genuine (left) and President Choi Cheol-gon of Hyundai Construction Equipment are posing for a photo with the new slogan of Hyundai Construction Equipment. / Photo by Hyundai Construction Equipment

On the same day, Hyundai Construction Equipment introduced a new slogan, 'building a comfortable tomorrow,' to actively utilize the meaning of the BI in internal and external communications. The new slogan signifies Hyundai Construction Equipment's commitment to leading the creation of a comfortable tomorrow for everyone through excellent technology and equipment.

Choi Cheol-gon, President of Hyundai Construction Equipment, said, “We will leap forward as a leading brand in the construction machinery field with more convenient and innovative products,” adding, “We will use the new BI as a basis for decision-making from the product planning stage to consider what differentiated convenience we can provide to customers.”

Hyundai Construction Equipment plans to focus on implementing the brand values of 'comfort' and 'intelligence' in the development of products and solutions. This includes pursuing ergonomic design in product aspects such as changes to the exterior design of construction machinery, the interface inside the operator's cabin, and seating. They will also actively target the smart construction business by utilizing 'Hyundai Connect,' a total equipment solution based on artificial intelligence (AI) and information and communication technology (ICT).

View of the Hyundai Construction Equipment booth at 'CONEXPO 2023' held in Las Vegas, USA / Photo by Hyundai Construction Equipment

At ConExpo 2023, Hyundai Construction Equipment showcased 25 types of construction equipment, including new products such as mini excavators, skid loaders, and ADT trucks. They also presented smart safety solutions, wheel loader remote control technology operating from 2,900 kilometers away, eco-friendly 1.8-ton mini electric excavators, and 15-ton hydrogen excavators.

This content was produced with the assistance of AI translation services.