Emart Launches 'Top Pick Wine' Project to Continue the Legacy of the 'National Wine'

Five Sommeliers Conduct Blind Tasting to Verify Solely by Taste... Reasonably Priced at 10,000 to 20,000 KRW Range

Emart announced on the 16th that it will launch the ‘Top Pick Wine’ project to succeed the legacy of the ‘National Wine’.

The National Wine project, which operated from 2018 until last year, introduced undervalued or lesser-known wines priced between 10,000 and 30,000 KRW. It mainly featured New World wines from Chile, Australia, the United States, and other countries, gaining popularity with over 10,000 bottles sold in the first month of its launch.

Starting this month, Emart is upgrading this initiative with the Top Pick Wine project, regularly offering a variety of wines ranging from New World to Old World at prices between 10,000 and 20,000 KRW to suit the evolving tastes of customers. The Top Pick Wines are high-quality wines carefully selected by five professional sommeliers through blind tastings, with market prices typically set between 30,000 and 50,000 KRW. Emart reduces price burdens by purchasing these wines in large quantities, such as by cargo container loads. The minimum purchase volume for Top Pick Wines starts at 12,000 bottles, which is 3 to 4 times more than usual wine purchases.

For the first Top Pick Wine theme, Emart chose European wines. Last year, Emart conducted blind tastings with professional sommeliers on over 40 European wines and selected the top one or two wines from major countries including Italy, France, and Spain. Among these, the number one French wine and the number two Italian wine will be offered from the 16th at 19,800 KRW each, with the remaining European wines to be introduced sequentially in April and May.

The number one French wine, ‘Ch?teau Les Conquettes 2018,’ is a red wine blended with Merlot and Cabernet Sauvignon, classified as a Bordeaux Sup?rieur. It features aromas of cherry and blackcurrant combined with a smooth vanilla flavor. The number two Italian wine, ‘Carlo Sani Nero di Troia,’ uses a native grape variety grown in the Puglia region, also famous for the Primitivo grape. It is a full-bodied wine characterized by aromas of violet and blackberry.

Myeong Yong-jin, Emart’s liquor buyer, said, “As domestic wine culture matures to the level of advanced countries, more customers are seeking wines with assured taste and quality. Through the Top Pick Wines selected solely based on taste, we will introduce a variety of high-quality wines and expand customers’ wine experiences.”

This content was produced with the assistance of AI translation services.