March Golf Wear Brand Reputation Rankings: 1st PXG, 2nd Titleist

Second Place for the First Time Since Titleist Survey
Increase in Total Big Data Volume Ahead of the Season

PXG maintained its 'undisputed No. 1' position in the golf wear brand reputation rankings. Meanwhile, Titleist rose to 2nd place for the first time since the survey, surpassing J.Lindeberg.

[Photo by Korea Corporate Reputation Research Institute]

On the 15th, the Korea Corporate Reputation Research Institute announced through its golf wear brand reputation report that the brand receiving the most positive evaluations from consumers in March 2023 was PXG. PXG has held the top spot consistently since the survey began in April last year. Brand reputation rankings are determined by analyzing consumer activity data related to the brand, divided into participation index, communication index, and community index, and then combined to rank the brands. Considering that consumers' online habits greatly influence brand consumption, the evaluation measures positive and negative brand assessments, media attention, consumer participation and communication volume, and conversations on social networks. The announced rankings are based on the analysis of 15,124,273 pieces of big data related to golf wear brands collected from February 14 to March 14.

Titleist rose to 2nd place for the first time since the survey, surpassing J.Lindeberg. Although its participation and communication indices were lower than J.Lindeberg’s, it scored high in the community index, which was a decisive factor. Following were J.Lindeberg in 3rd place, Nike Golf in 4th, and TaylorMade in 5th.

Disney Golf, which had dropped significantly to 18th place last month, climbed 11 spots to 7th, recovering its ranking. Conversely, Adidas Golf, which had risen sharply to 10th place last month, fell back to 16th.

The overall volume of golf wear mentions increased by approximately 48.2% compared to last month. This is interpreted as a result of growing interest in golf wear ahead of the full-fledged golf season.

Gu Changhwan, director of the Korea Corporate Reputation Research Institute, explained, "The analysis of brand big data for March shows that mentions of golf wear brands increased by nearly 50% compared to last month," adding, "Detailed analysis shows brand consumption rose by 65.66%, brand communication increased by 29.50%, and brand diffusion grew by 51.49%."

This content was produced with the assistance of AI translation services.