The Fusion of Reality and Metaverse... Hybrid is the Trend in MICE as Well

Kim Su-cheol, CEO of CreBiz, and Lee Ye-rim, CEO of Uppol, are signing a business agreement.

Offline event specialist Cribiz announced on the 14th that it has formed a strategic partnership with metaverse (extended virtual world) specialist Uppol to launch a metaverse convergence hybrid product.

Cribiz is a 12-year-old MICE (Meetings, Incentives, Conferences, and Exhibitions) small and medium enterprise that provides various offline event and product planning services such as conferences, workshops, and sports events to over 100 clients, including well-known foreign global companies like Oracle, Google Korea, Amazon, and major domestic corporations.

Uppol is a metaverse specialist company established in 2021. Last year, it built the game-style ‘Metaverse Republic of Korea History Museum’ targeting the global MZ generation (Millennials + Generation Z), attracting 120,000 global visitors.

Through this partnership, the two companies have launched a new service called Hybrid Metaverse as a Service (HMaaS), which integrates all necessary techniques for events, including offline, metaverse, Zoom, and YouTube online platforms. This event technique allows simultaneous operation of main event proceedings, simple games, one-on-one communication, and panel discussions, incorporating extensive know-how and experience in managing both real and virtual spaces. It was devised to overcome the technical limitations of pure metaverse, such as internet network issues and simultaneous connection capacity constraints. Additionally, they have launched Gift Metaverse as a Service (GMaaS), a service where recipients can directly experience and order souvenirs or products presented at specific events such as anniversaries, Labor Day, conferences, seminars, and workshops within the virtual space.

Kim Su-cheol, CEO of Cribiz, stated, "Virtual spaces allow continuous operation even after the event ends, such as re-watching recorded videos or holding follow-up series events," adding, "It will become a low-cost, high-efficiency marketing tool for companies in the future."

This content was produced with the assistance of AI translation services.