Hyundai Department Store Pangyo Branch Whiskey Fair... "Record-Breaking Scale"

Participation of 15 Brands Including Macallan and Balvenie

Hyundai Department Store announced on the 14th that it will hold a large-scale whiskey fair called 'Whiskey It' at its Pangyo branch from the 15th to the 19th. This is the first time Hyundai Department Store is hosting a major event themed around whiskey.

The event will feature 15 whiskey importers, including Macallan, Balvenie, Hibiki, and Kavalan, showcasing over 210 popular alcoholic beverages ranging from premium whiskey to vodka and gin. The prepared stock exceeds 5,000 bottles.

Balvenie whiskey image. [Photo by Hyundai Department Store]

Popular whiskey products that have recently been in short supply will be offered in limited daily quantities (one bottle per person). Featured products include Macallan 18 Year Double Cask, Sherry Cask, Hibiki Harmony, Balvenie 14 Year Caribbean Cask, and Russell Reserve Single Barrel.

High-priced premium whiskeys that have been difficult to find on the market will also be available. Limited quantities of 34-year-old GlenDronach 1975, 23-year-old Glenmorangie 1996, and 25-year-old Ardbeg 2022 Edition will be sold.

A Hyundai Department Store official said, "This large whiskey fair offers everything from casual whiskeys that can be enjoyed as highballs to high-priced premium whiskeys all in one place," adding, "We will continue to prepare various events, including unique experiences, targeting the MZ generation (Millennials + Generation Z), who are emerging as a major consumer group for whiskey."

This content was produced with the assistance of AI translation services.