Kooksoondang's 'Old-fashioned Makgeolli 古' Surpasses 10 Million Bottles in Cumulative Sales

Released in 2012, Alcohol Content 7.8%
Authentic Makgeolli Brewed Using More Than Triple the Traditional Nuruk

Kooksoondang announced on the 10th that the cumulative sales of its premium Makgeolli, ‘Yennal Makgeolli 古,’ have surpassed 10 million bottles.

Launched in May 2012, Yennal Makgeolli 古 is a product that recreates the authentic rice Makgeolli flavor from before 1965, when the grain protection policy changed the main ingredient of Makgeolli from rice to wheat. Made using domestically grown rice as the raw material, it maintains traditional brewing methods as much as possible, contains no artificial sweeteners, and uses more than three times the amount of traditional wheat nuruk compared to regular Makgeolli. The naturally produced sweetness and savory taste from the fermentation process can be enjoyed together, and it is characterized by a naturally lingering sourness rich in lactic acid. It has a moderately thick texture that fills the mouth with a heavy feel and leaves a long-lasting aftertaste.

The currently marketed Yennal Makgeolli 古 has an alcohol content of 7.8%, about 2% higher than regular Makgeolli sold in the market, allowing for a deep weight and rich flavor. Initially, it was launched with an alcohol content of 7%, but the alcohol content was later increased to the current 7.8% to enhance the heavy texture and the original taste of Makgeolli.

A Kooksoondang representative said, “Yennal Makgeolli 古 is a nostalgic and memorable Makgeolli brewed by reinterpreting the authentic rice Makgeolli flavor enjoyed in the 1960s at a brewery in the clean region of Gangwon-do with modern equipment. Since the MZ generation values rational consumption that enjoys not only the product’s meaning but also its sentiment and embedded culture, we expect the popularity of Yennal Makgeolli 古, which contains the flavor of our nuruk, to continue.”

This content was produced with the assistance of AI translation services.