HiteJinro and Lee Daemyung ... Actively Promoting the '2030 Busan World Expo Bid'

Close-to-Citizen Promotion Before International Expo Bureau On-Site Inspection

HiteJinro, Vehicle Wrapping, 7.5 Million Bottle Labels, TV Ads

With Lee Daemyung, Promotion Support at 10 Stores, Product Boxes, and Events

Busan City announced that it will launch an all-out promotional campaign for the 2030 Busan World Expo in collaboration with ‘HiteJinro,’ a brand with excellent brand power in the domestic liquor industry, and ‘Idaemyeonggwa,’ a representative local company.

This initiative aims to foster a nationwide consensus and heighten enthusiasm for the bid ahead of the on-site inspection by the Bureau International des Expositions (BIE) scheduled for early April, utilizing various networks and promotional channels owned by these companies to engage closely with citizens.

Wrapping promotional slogans to support the bid for the 2030 Busan World Expo.

HiteJinro will support the promotion by wrapping the logo and promotional slogans of the 2030 Busan World Expo on its newly introduced commercial vehicles this year. From March, promotional vehicles for the 2030 Busan World Expo can be seen in the Yeongnam region.

HiteJinro employees will have promotional slogans wishing for the successful bid for the 2030 Busan World Expo printed on their business cards. Through this, they aim to create a consensus among citizens and practice HiteJinro’s ESG (Environmental, Social, and Governance) philosophy of “Brewing a healthy tomorrow that everyone dreams of.”

Additionally, a total of 7.5 million bottles of HiteJinro’s flagship liquor products such as ‘Terra,’ ‘Jinro,’ and ‘Chamisul’ will feature supportive promotional labels for the bid, and the company’s TV commercials will also broadcast messages cheering for the bid, joining the momentum of citizen-centered promotional support.

As Busan is the candidate city for hosting the 2030 World Expo, local companies are also showing strong enthusiasm for the bid. Following donations from local companies such as Nexen Group, Sewoon Steel, and Sammi Construction, ‘Idaemyeonggwa,’ a traditional rice cracker specialty bakery operating in Busan since the 1950s, is also contributing to spreading the bid enthusiasm.

An image showing the main schedule for attracting the 2030 Busan World Expo displayed together at the directly managed store.

At its many directly operated stores frequented by citizens, Idaemyeonggwa will produce and display posters of the 2030 Busan World Expo that match its brand image. These posters will include not only supportive slogans but also key schedules of the bid, expected to attract more public interest and foster a consensus for the bid.

Idaemyeonggwa’s promotional stores include Geumsa Branch (headquarters), Guseo Branch, Namcheon Branch, Lotte Department Store (Busan Main Branch), Bupyeong Branch, Sajik Branch, City Hall Branch, Shinsegae Centum Branch, Hyundai Department Store, and Haeundae Branch.

Furthermore, Idaemyeonggwa plans to affix hologram stickers wishing for the successful bid on 50,000 product boxes and support major events with its products, fulfilling its responsibility as a leading local company to maximize enthusiasm for the bid ahead of the BIE on-site inspection.

Mayor Park Hyung-jun expressed his sincere gratitude to the company officials who willingly participated in this promotional campaign for the 2030 Busan World Expo ahead of the BIE on-site inspection.

He added, “The 2030 Busan World Expo is a future national event and mega event for the 2030 generation, and I am confident it will open a new chapter in national development. The year 2030 will be a historic year that determines the direction of human civilization, and we will do our best in the remaining period to respond to the support from many companies like this promotional campaign.”

This content was produced with the assistance of AI translation services.