Dr.G Selects SHINee as Overseas Model... Full-Scale Expansion into Japan and Vietnam Markets

Overseas model group SHINee of Dr.G.
[Photo by Dr.G]

Gowoon Saesang Cosmetic's Dr.G has officially launched its overseas market strategy by appointing the group SHINee as models for Japan and Vietnam, following actor Song Joong-ki.

On the 7th, Dr.G announced that it has signed an overseas model contract with SHINee, a group with a strong fan base both domestically and internationally. SHINee will serve as exclusive overseas models in Japan and Vietnam. Dr.G plans to strengthen brand awareness in the global market this year by showcasing various content featuring SHINee in local online and offline stores.

In the Japanese market, Dr.G plans to conduct various marketing activities through major online and offline channels such as Qoo10 Japan, Rakuten, LOFT, and Plaza. Since entering the Japanese market in 2021, Dr.G has established its presence not only through online channels but also by being stocked in 3,800 major offline stores. Until the 12th, Dr.G is preparing various promotions, including SHINee goods giveaways, through the Mega Wari event held on Qoo10 Japan.

In the Vietnamese market, Dr.G is stocked in major online and offline stores such as Sammi Shop, Sociolla, Watsons, Guardian, Shopee, and TikTok Shop.

Lee Ju-ho, CEO of Gowoon Saesang Cosmetic, said, “We expect SHINee’s bright and clear energy and their high recognition in the Japanese and Vietnamese markets to create synergy in building Dr.G’s brand authenticity and local awareness.” He added, “With a two-track model strategy?Song Joong-ki domestically and SHINee overseas?we are preparing various marketing activities to firmly establish Dr.G as a recognized K-dermocosmetic brand in the global market beyond Korea.”

Meanwhile, Gowoon Saesang Cosmetic has entered major distribution channels in nine countries including China, Hong Kong, Singapore, Japan, and Vietnam.

This content was produced with the assistance of AI translation services.