CJ Logistics Launches Integrated Delivery Brand One

CJ Logistics has launched an integrated delivery brand called 'O-NE' and is rolling out various marketing programs.

On the 6th, CJ Logistics announced the launch of O-NE, an integrated brand encompassing all delivery services connecting sellers and buyers. O-NE embodies CJ Group's 'ONLYONE' management philosophy, which pursues 'first, best, and differentiation,' and signifies 'the one and only delivery solution for everyone,' including sellers and buyers. At the same time, it conveys the excitement and joy of 'Whatever I ordered, whenever, wherever, it’s O-NE!' The logo represents a delivery box approaching the customer and promises growth together with customers through innovative advanced logistics services.

O-NE is a brand that includes CJ Logistics' parcel delivery service and various guaranteed arrival services. It covers services such as 'Arrives Tomorrow for Sure!' which guarantees delivery the day after ordering, 'Arrives at Dawn' which delivers before 7 a.m. the next day, and 'Arrives Today' which delivers on the same day as the order. The 'Sunday O-NE' service, allowing buyers to receive products even on Sundays, is also scheduled to be launched in the first half of this year.

'O-NE' is expected to serve as a foothold for sellers' business growth. Sellers can immediately implement various delivery services by time slots such as next day, dawn, and same day according to product characteristics and buyer order patterns, providing these options to buyers. For buyers, the quality of consumption is expected to improve significantly as they can choose seller sites or products that offer delivery at their desired time slots, thereby expanding delivery options.

To provide stable delivery services to sellers and buyers, CJ Logistics is actively introducing advanced technologies such as robots, artificial intelligence (AI), and big data throughout the entire logistics process. With the application of various technologies including transport robots, digital twins, and smart packaging at fulfillment centers that store sellers' products and perform all logistics processes in a one-stop manner, logistics efficiency is being dramatically improved.

Starting today, CJ Logistics will run the ‘O-NE’ brand campaign advertisements primarily on various digital channels such as YouTube and Naver. Additionally, it plans to increase brand awareness by implementing marketing programs utilizing various touchpoints including CJ Logistics’ official digital channels, customer apps, delivery vehicles, and boxes.

Shin Young-su, Head of CJ Logistics’ Parcel and E-commerce Division, said, “Based on the launch of the integrated delivery brand ‘O-NE,’ we will approach customers more closely and further enhance the level of delivery services to provide convenience and joy in daily life. Through changes and innovations based on advanced technology, we will lead the delivery market and transform the paradigm of the logistics industry.”

This content was produced with the assistance of AI translation services.