Younha, Jeokjae, Yegyeol Band, Beha Philharmonic... Nostalgic Emart Song Revealed

Artist Version Music Video Production

Nostalgic Emart Song Storage Edition.
[Photo by Emart]

Emart announced on the 1st that Younha, Jeokjae, Ye-Gyeol Band, and Beha Philharmonic rearranged the Emart Song into four versions: modern rock, jazz, fusion gugak, and orchestra, showcasing a unique charm different from the original song.

The official soundtrack will be available from the 2nd along with a video through Emart stores, social networking services (SNS), subway platform digital billboards, and radio advertisements. The Emart Song is a nostalgic tune that could be heard in Emart stores from 2000 to 2007, characterized by its catchy melody and addictive lyrics repeating “Nanna nanna nanna” and “Happy happy happy.”

This time, a main video of the original Emart Song version and music videos of the four artist versions were also produced. The main video contains various episodes recalling memories of families enjoying their time at Emart stores in the 1990s, while the four music videos alternate between scenes of each artist singing and footage of Emart stores.

Emart is also holding a customer appreciation event by running a comment event on the videos uploaded to the official Emart YouTube channel, where 93 commenters with the most “likes” will be selected by lottery to receive Emarticons worth 30,000 won.

An Emart representative said, “We restored the nostalgic Emart Song by collaborating with various artists to reminisce about the past 30 years of memories with our customers and to create a lively store atmosphere.”

This content was produced with the assistance of AI translation services.