Coupang, 'Let's Create Together' 1 Year... Beauty Awards Special Set Production
Best Seller 6-Item Set Selected by Consumer Vote
Up to 50% Discount Benefits
Coupang Beauty Data Lab announced on the 27th that it will produce a 'Beauty Awards Special Set' to celebrate the 1st anniversary of the 'Let's Create Together' campaign.
The Beauty Awards Special Set is composed of the best beauty products selected by consumers. From today until March 5, a consumer vote will be held to select the top 6 products. The selected 6 products will be bundled into one set and offered at a 50% discount compared to the original price.
The candidate brands participating in the vote include a total of 13 brands such as ▲Sulwhasoo Sulrin Eye Cream ▲Dr.G Green Mild Up Sun Plus Duo Special Set ▲Innisfree No-Sebum Blur Primer ▲Merzy The First Pen Eyeliner ▲Plyf All-in-One Lotion ▲Picasso Makeup Spatula. These products were selected as the best in last year’s Beauty Awards and include both large corporations and small and medium-sized enterprises.
The Coupang Beauty Awards is an annual event held at the end of each year where Coupang selects and introduces the most loved beauty products by consumers in each category. Plyf All-in-One Lotion and Picasso Makeup Spatula, based on their outstanding product quality, achieved significant sales growth after their launch on Coupang and were selected as the best products in the men’s skincare and makeup tools categories respectively last year.
The Beauty Awards Special Set will begin pre-order sales from the 13th of next month and will be shipped sequentially from March 22.
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The 'Let's Create Together' campaign is a customer participation campaign where products reflecting Coupang customers’ insights through data analysis and customer voting are produced by promising small and medium-sized enterprises and sold by Coupang. Since the first campaign launched in February last year, customer-participation beauty products developed in collaboration with highly skilled small and medium-sized enterprises have been introduced. The 'Herbal Mist' selected in the second campaign held in April last year was very popular, selling out during the pre-order period.
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