Lim Young-woong, '26 Consecutive Months' No.1 in Trot Singer Brand Reputation

[Asia Economy Reporter Kim Heeyoon] Singer Lim Young-woong has ranked first in the trot singer brand reputation for 26 consecutive months.

Lim Young-woong concludes Seoul encore concert.
[Photo by Mulgogi Music]

According to the Korea Corporate Reputation Research Institute on the 26th, the number one trot singer brand reputation in February was Lim Young-woong, followed by Lee Chan-won in second place, and Jang Yoon-jung in third.

To analyze the trot singer brand reputation big data, the Korea Corporate Reputation Research Institute extracted 91,384,118 pieces of trot singer brand big data from January 26 to February 26 and measured consumer participation index, media index, communication index, and community index to analyze the brand reputation index.

The top 30 trot singer brand reputation rankings for February were Lim Young-woong, Lee Chan-won, Jang Yoon-jung, Kim Ho-joong, Park Seo-jin, Jung Dong-won, Young Tak, Jung Mi-ae, Song Ga-in, Nam Jin, Jin Hae-sung, Park Gun, Ahn Sung-hoon, Tae Jin-ah, Jin Sung, Na Hoon-a, Jang Min-ho, Hong Jin-young, Seol Woon-do, Kim Hee-jae, Na Tae-joo, Yang Ji-eun, Hong Ja, Kim Yeon-ja, Hong Ji-yoon, Shin Yu, Joo Hyun-mi, Kim So-yeon, Kim Da-hyun, and Eun Ga-eun.

Lim Young-woong, No. 1 in Trot Singer Brand Reputation in February.
[Photo by Korea Corporate Reputation Research Institute]

The Lim Young-woong brand was analyzed with a participation index of 2,178,892, media index of 1,688,951, communication index of 2,027,540, and community index of 2,246,057, resulting in a brand reputation index of 8,134,653.

Gu Chang-hwan, head of the Korea Corporate Reputation Research Institute, stated, "The Lim Young-woong brand, which ranked first in the February trot singer brand reputation, showed high scores in link analysis for 'overwhelming,' 'booking,' and 'breaking through,' and in keyword analysis, 'movie,' 'I'm Hero The Final,' and 'Hero Era' had a strong presence. The positive-to-negative ratio analysis recorded a positive rate of 93.54%."

The brand reputation index is an indicator created through brand big data analysis that identifies how consumers' online habits greatly influence brand consumption. Through trot singer brand reputation analysis, it is possible to measure positive and negative evaluations of trot singer brands, media interest, and consumers' attention and communication volume. The brand reputation ranking recommendation index is included as a weighting factor in the brand reputation algorithm.

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