GS25 Launches 'Remembering Samiljeol Independence Activists' Campaign

GS25 announced on the 26th that it will hold the 'Remembering the March 1st Independence Activists' campaign in celebration of the 104th anniversary of the March 1st Movement.

The Remembering the March 1st Independence Activists campaign is an event where GS25 produces goods packages representing independence activists Kim Gu and poet Yun Dong-ju, and gives them as prizes to customers who participate in the 'Our Neighborhood GS' app event.

GS25 launched this campaign to reflect on the significance of the March 1st Movement, which declared Korea's independence on March 1, 1919, and to inspire patriotism by reminding people of the declaration that announced Korea's independence to the world.

To commemorate 1919, from February 27 to the end of March, customers who pay 1,919 won or more using GS Pay at GS25 will receive one event stamp in the Our Neighborhood GS app. Collecting three stamps allows entry into the prize draw. Prizes include 100 'Kim Gu Packages,' 700 'Yun Dong-ju Packages,' and 1,919 'Yours Jirisan Clear Spring Water' bottles. The event ends once all prizes are distributed.

The Kim Gu Package features a specially designed letter set recreating correspondence, including a metal bookmark inscribed with 'My Wish' and a currency-design recharge voucher that can be loaded with 30,000 won on a GS25 pop card, with Kim Gu’s face depicted. The Yun Dong-ju Package consists of five items: a handkerchief featuring the poem "Counting the Stars at Night," postcards, a transcription notebook, memo pads, and a hexagonal pencil set.

Chae Eun-su, GS25 Promotion Part Manager, said, "We prepared this campaign to reflect on the meaning of Korea’s March 1st Movement and to express respect for the independence activists who fought for independence." She added, "GS25 has actively conducted campaigns to promote Korean history and will continue to carry out various patriotic activities that communicate with many citizens."

This content was produced with the assistance of AI translation services.