[Asia Economy Reporter Jang Hyowon] Setopia, which is exclusively supplying the globally top-selling closed-system (CSV) e-cigarette brand 'Elf Bar' in Korea, is showing strong performance. This appears to be due to a surge in initial order demand ahead of full-scale domestic distribution.


As of 2:01 PM on the 23rd, Setopia is trading at 1,510 KRW, up 8.63% compared to the previous day.


Setopia had been preparing about 200,000 units as the initial order volume for Elf Bar's early domestic distribution, but due to high demand from sellers, it is reported that additional orders are being prepared soon to ensure smooth supply.



Meanwhile, Setopia recently invested 5.5 billion KRW in Hallyu Bank, which has a Nasdaq listing issue. Hallyu Bank is currently preparing for a roadshow ahead of its listing. The company stated, "If Hallyu Bank goes public, we expect to achieve an investment return of more than eight times."


This content was produced with the assistance of AI translation services.

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