SPC Hires Vice President Joo-yeon Lee from Starbucks... Emphasizing 'Innovation and Expertise'

Lee Ju-yeon, CEO of BR Korea.
[Photo by SPC Group]

SPC Group announced on the 22nd that it has recruited former Starbucks marketing executive Joo-yeon Lee as Vice President and appointed her as the new CEO of its affiliate BR Korea.

Vice President Lee, who will take charge as the CEO of BR Korea, which operates Baskin-Robbins and Dunkin, was born in 1975 and is expected to become the youngest female CEO among domestic food companies.

Vice President Lee led fintech new businesses as the head of the Digital Headquarters and Strategic Planning Headquarters at Hyundai Card. She later served as the head of Strategic Planning at SCK Company (formerly Starbucks Korea), where she enhanced core businesses such as Siren Order and focused on developing new digital platforms. SPC stated, "Vice President Lee is expected to accelerate BR Korea's digital transformation strategy and lead organizational change and brand innovation by communicating sincerely with MZ generation (Millennials + Generation Z) employees through her youthful sensibility and meticulous leadership."

SPC Group also appointed Vice President Myung-wook Lee as the dedicated CEO of its local subsidiary in China to target the Chinese market, which has faced difficulties for several years due to the spread of COVID-19. This is interpreted as a move to resume full-scale local operations as China recently eased lockdowns related to COVID-19 and began economic stimulus measures, entering a stable phase. Vice President Lee has concurrently served as the co-CEO of Paris Baguette's Korea branch and the CEO of its China subsidiary.

Park Won-ho, Vice President who has overseen the Group's Safety Management Headquarters, was appointed CEO of SPL, a production affiliate where a worker fatality occurred last year. Vice President Park is a field expert who served as the plant manager of the affiliate Honam Shani for 19 years and has led the Group's Safety Management Headquarters since 2015. He is expected to focus on activities prioritizing workplace safety and labor environment going forward.

An SPC official said, "The keywords for this personnel appointment are innovation and expertise," adding, "We will drive change and innovation through leaders who possess the core competencies and experience needed by each affiliate."

This content was produced with the assistance of AI translation services.