LX Hausys Participates in Architecture Expo '2023 Korea Build'

Overview of LX Hausys' exhibition hall at '2023 Korea Build'.

[Asia Economy Reporter Donghyun Choi] LX Hausys announced that it will participate in the domestic representative architecture expo, ‘2023 Korea Build,’ held for four days from the 16th to the 19th at KINTEX in Ilsan, Gyeonggi-do.

‘Korea Build’ is a leading domestic construction, architecture, and interior specialized expo that started as the ‘Kyunghyang Housing Fair’ in 1986 and has continued for 37 years under its new name since 2019. This year, with the easing of COVID-19 quarantine measures, about 700 companies including architectural equipment, building materials, and remodeling firms are participating, making it the largest scale in the past four years.

At this expo, LX Hausys will operate an exhibition hall of 225㎡ (approximately 68 pyeong), expanded from previous years, featuring a model house space exhibiting popular interior products essential for moving and newlywed remodeling such as windows, flooring, and kitchens, along with 25 consultation booths.

Last July’s ‘Korea Build’ attracted over 50,000 visitors, and more than 600 remodeling consultations were conducted at the LX Hausys booth, showing high interest. Therefore, the exhibition area was expanded by 30% compared to the previous year to increase participation scale.

First, the model house space is decorated with popular products such as the high-insulation window ‘Super Save 3,’ kitchen furniture ‘SELEXION 3,’ flooring ‘Ziamaru Style,’ and wallpaper ‘Zia Fabric,’ allowing customers to receive consultations while directly viewing spaces where actual interior products are applied. Additionally, a material sample zone is set up where remodeling materials like artificial marble for kitchen countertops can be seen.

At the 25 consultation booths, 40 interior experts from the metropolitan area’s ‘LX Z:IN Interior Z:IN Square’ showroom affiliated dealerships will be stationed to provide one-on-one consultations and recommend interiors perfectly suited to customers’ lifestyles.

During the ‘Korea Build’ period, LX Hausys plans to offer up to a 15% discount to customers who visit the exhibition hall, receive consultations, and sign contracts for interior construction.

An LX Hausys official stated, “As we approach the peak spring season when moving and newlywed interior demand increases, we decided to participate in this expo to target the demand for remodeling and partial construction. We will continue to focus on discovering new customers through active sales marketing activities such as participating in various exhibitions and operating pop-up stores to overcome the real estate market downturn.”

This content was produced with the assistance of AI translation services.