OB Beer, 'Cass 0.0' Ranked No.1 in Non-Alcoholic Beverage Market in Q4 Last Year

First Place in Home Market Last August
Recorded 33.2% Market Share in Q4

OB Beer announced on the 15th that 'Cass 0.0' ranked first in the non-alcoholic beverage market in the fourth quarter of last year with a 33.2% market share.

Cass 0.0 is a non-alcoholic beverage launched by OB Beer in October 2020 as a sister brand of Cass. At the beginning of its launch, Cass 0.0 entered the market with a market share in the low double digits within the non-alcoholic beverage category. Then, in August of last year, just 1 year and 10 months after its launch, it recorded a 29.7% market share and became the first to rank first in the home market for non-alcoholic beverages. Since September of last year, Cass 0.0 has consistently maintained a market share of over 30% in the home market for non-alcoholic beverages, and in December, it held the top spot with its highest annual market share of 34.9%.

Cass 0.0 is made using the same ingredients as regular beer and undergoes the same fermentation and maturation processes. In the final filtration stage, a process called the ‘smart separation method’ is used to extract only the alcohol, preserving Cass’s unique crisp and refreshing taste.

The Cass brand manager said, “Achieving the number one position in just 1 year and 10 months after the launch of Cass 0.0 is thanks to the great interest and love from consumers,” and added, “We will lead the domestic non-alcoholic beverage market through product innovation aimed at consumer satisfaction.”

This content was produced with the assistance of AI translation services.