Seven Eleven Launches Im Chang-jung Soju... "Clean Throat Sensation"

Im Chang-jung Participates in All Manufacturing Processes

Premium distilled soju, Soju Han Jan.
[Photo by Seven Eleven]

Seven Eleven announced on the 15th that it will officially launch the premium distilled soju "Soju Hanjan" in collaboration with singer Lim Chang-jung on the 22nd.

Soju Hanjan was created with great care over a one-year preparation period to embody both popularity and premium value. Since the product prominently features Lim Chang-jung's hit song title "Soju Hanjan," he personally participated in every process from selecting raw materials to designing the bottle. To take pride in the taste himself, Lim Chang-jung spent several months tasting famous sojus nationwide and traveled dozens of times between his home and the factory, working with liquor experts to perfect the flavor of Soju Hanjan. Through more than 100 rounds of revisions and improvements from the soju base to the bottle and label design, a premium soju with the best taste and quality was born.

The product uses 100% domestically grown rice. It is made using a vacuum distillation method that distills under pressure lower than atmospheric pressure, resulting in a clean and smooth finish. Along with the nutty flavor characteristic of distilled soju, one can also sense the aroma of nuruk (fermentation starter) and a fragrant vanilla scent. The alcohol content is 23 degrees. The basic bottle design uses a smooth brown-toned glass bottle reminiscent of high-end traditional liquor. However, the label design features Lim Chang-jung’s handwritten calligraphy-style font on a white background, evoking a trendy calligraphy feel. The bottle cap is engraved with the Kumyoung Karaoke number 9431 from the song "Soju Hanjan," sparking curiosity among the MZ generation (Millennials + Generation Z) and evoking nostalgia among middle-aged and older consumers.

To commemorate the launch, Seven Eleven plans to sell a special package consisting of two bottles of Soju Hanjan and two premium soju glasses through its mobile application (app) and selected stores by the end of this month. A Seven Eleven official stated, “Soju Hanjan boasts the best taste and quality that can satisfy the demands of the MZ generation and Generation X, who think of drinking at night.”

This content was produced with the assistance of AI translation services.