HiteJinro Launches 'Zero Sugar Jinro' Pink Label Edition

Limited Edition Release to Celebrate the Renewal of 'Zero Sugar Jinro'

HiteJinro announced on the 14th that it will release a limited edition of the zero sugar ‘Jinro’ Pink Label.

The Jinro Pink Label Edition features a pink color applied to differentiate the existing toad symbol, and the label background is enhanced with added patterns, making it more vibrant. In particular, the phrase ‘ZERO SUGAR’ is enlarged to emphasize the zero sugar concept.

Starting today, HiteJinro will first release the Jinro Pink Label Edition through entertainment channels, adding the Pink Label Edition to the existing Jinro products. It plans to sequentially launch it in home channels later.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “To welcome spring, we planned the Jinro Pink Label Edition to provide a visual change and add enjoyment to drinking occasions,” and added, “As the originator of soju, we will continue to communicate with and give back to various generations.”

Last month, HiteJinro renewed and launched Jinro with the ‘zero sugar’ concept without using sugars. Utilizing HiteJinro’s long-standing brewing technology, it maintains the original taste of Jinro while reflecting consumer needs, featuring a cleaner and smoother finish.

This content was produced with the assistance of AI translation services.