Hyundai Department Store's Vegan Beauty Select Shop 'Popular'... Hits the Taste of MZ Generation

70% of All Customers Are in Their 20s and 30s

Exterior view of Bclean Mokdong store. [Photo by Hyundai Department Store]

Hyundai Department Store announced on the 13th that its vegan beauty select shop 'Be Clean,' the first of its kind in the industry, is gaining great popularity among the MZ generation (Millennials + Generation Z).

According to an analysis of Be Clean's sales last month, the sales proportion of customers in their 20s and 30s exceeded 70%. This figure is more than double the average for all cosmetics stores at Hyundai Department Store during the same period (approximately 33.7%). Be Clean is a vegan beauty select shop that carefully selects and offers only products that contain natural ingredients, do not conduct animal testing, and use eco-friendly packaging that is recyclable, ensuring sustainability.

Since opening its first store at The Hyundai Seoul in 2021, Hyundai Department Store has expanded by opening the 2nd and 3rd stores at Pangyo and Mokdong locations in October and December of last year, respectively. This year, new Be Clean stores will be opened at Cheonho and Jungdong locations, and the company is also considering launching Be Clean stores at 16 department stores nationwide in the future.

A Hyundai Department Store official said, “The first Be Clean store at The Hyundai Seoul has been breaking monthly sales records since December last year,” adding, “Due to the explosive sales growth and the halo effect of The Hyundai Seoul, which has become a sanctuary for the MZ generation, inquiries from emerging indie beauty brands about entering Be Clean are flooding in.”

This content was produced with the assistance of AI translation services.