Norang Poongseon Launches Domestic Travel Brand 'Sunuri Travel'

Meaning of Customer Communication and Pure, Intact Travel Destination Guidance

Norang Balloon announced on the 13th that it has launched 'Sunwuri Travel,' a domestic travel brand.

Sunwuri Travel uses the familiar word 'uri' (meaning 'we' or 'our') to emphasize communication with customers, and the company explained that it signifies guiding travelers to pure and authentic Korean destinations. The name was finally selected through an internal contest at Norang Balloon last November.

Sunwuri Travel products are composed of ▲West Coast area (Gochang, Sinan, Mokpo, Boseong, etc.) ▲East Coast area (Andong, Pohang, Gyeongju, Busan, etc.) ▲Hallyeosudo area (Tongyeong, Geoje, Yeosu, Suncheon, etc.).

A Norang Balloon official stated, "With the launch of the Sunwuri Travel brand as a starting point, we expect to improve the quality of products and invigorate the domestic travel market."

Following the positive response to the previously introduced 'Inland Bus Travel' products, Norang Balloon plans to expand its product lineup to include train travel and island travel. Within this month, they plan to select existing Jeju area products with high customer satisfaction and reintroduce them as new products.

This content was produced with the assistance of AI translation services.