Samsung Electronics Food & Pet Care 'eSikpumgwan' Brand 42 Stores Triple in One Year

Sevenfold Increase in Stocked Products... Expansion Beyond Meal Kits to Living Products and More

[Asia Economy Reporter Moon Chaeseok] Samsung Electronics announced on the 12th that the number of collaborative brands in the 'e-Food Hall' created on Samsung.com in connection with industries such as food, pet care, and living has tripled in one year since its launch.

A Samsung Electronics model introduces the e-Food Hall 1st anniversary promotion at the Samsung Digital Plaza Gangnam Main Store in Nonhyeon-dong, Gangnam-gu, Seoul.
[Photo by Samsung Electronics]

The e-Food Hall celebrated its first anniversary on this day. Over the past year, the number of collaborative brands increased from 15 to 42. The number of products available also increased sevenfold. The offerings expanded beyond meal kits and convenience foods to include fresh foods, pet food, and living products.

In October last year, the Food Hall was renewed and the Samsung Electronics Membership Plan was launched. Various benefits were provided to customers who purchased any Samsung Electronics product.

Image introducing the 1st anniversary promotion of eFood Hall launch. [Photo by Samsung Electronics]

Until the 28th, the e-Food Hall is offering an exclusive package featuring 'Okjubu'?a celebrity with 480,000 followers?selling Okjubu Donkatsu at up to 59% discount. From the 17th until the end of next month, new subscribers to the Samsung Electronics Membership Plan will receive a coffee gifticon.

Kim Hyunjung, General Manager of Samsung Electronics Korea, said, "Over the past year, the e-Food Hall has steadily evolved and grown to provide a reasonable consumption experience to customers purchasing Samsung Electronics products in this era of high inflation. We will continue to strive to innovate customer experience."

For more details about the Samsung Electronics Membership Plan and promotions, please check the e-Food Hall on Samsung.com.

This content was produced with the assistance of AI translation services.