"Excited for the Endemic" Department Store Industry Strengthens Valentine's Day Marketing

Major department stores are hosting various events such as dessert pop-up stores and online special exhibitions ahead of Valentine's Day.

Lotte Department Store is operating a 'Valentine's Day Dessert Pop-up Store' at its main branch and Jamsil branch, featuring famous overseas dessert brands that have not been available in department stores before, and selling a variety of chocolates and dessert products. This event offers European and American premium chocolate products. First, the Swiss handmade chocolate recipe-famous brand 'L?derach Chocolate' presents various products such as truffles and chocolate bars made with Alpine milk. The chocolate brand 'Leonidas,' which is very popular in Belgium, the home country of chocolate, sells its main product, fresh chocolate.

The UK premium tea, coffee, and cocoa brand 'Whittard' is also participating in this event. Whittard is a brand loved in over 40 countries and showcases its main product, 'White Hot Chocolate,' among others. Additionally, the authentic chocolate brand 'Koppers,' loved by New Yorkers for 80 years, and Belgium's representative luxury chocolate brand 'Godiva' are also participating. 'L?derach Chocolate' and 'Red Rose Bean' can be found at both the main and Jamsil branches, 'Leonidas' and 'Koppers' at the main branch, and 'Whittard' at the Jamsil branch pop-up store. 'Godiva' is available at the main store's main branch and the Jamsil branch pop-up store.

Shinsegae Department Store is holding an online gifting special exhibition from the 6th to the 14th on SSG.com Shinsegae Department Store Mall. The quantity of cosmetics priced under 100,000 KRW is increased by 30%. Products such as the YSL Encre de Peau Cushion NEW Limited Edition Set, L'Occitane Limited Rose Lip Balm & Rose Hand Duo, and SW19 3pm Hand Care Set will be sold.

Hyundai Department Store is hosting various dessert pop-up stores. Until the 16th, a global chocolate brand M&M's pop-up store is operating on the 5th floor of The Hyundai Seoul. At this event, visitors can find various chocolate products such as M&M's and Snickers. There are also gift giveaways based on purchase amounts and photo zone events. Until the 14th, a French premium chocolate brand 'Cacaobarri' dessert event is held on the B1 floor of The Hyundai Seoul. Along with representative products from the 'World Chocolate Masters 2022,' six famous chefs will present various desserts.

Galleria Department Store is conducting online promotions and offline pop-up stores for Valentine's Day. An online gift special exhibition runs until the 12th, offering coupon discounts for famous perfume brands such as Jo Malone London and Tom Ford Beauty. Offline, pop-up stores focusing on dessert and perfume brands are held at each branch. At the luxury hall, five dessert brands including 'Dolceteria,' 'Neuhaus,' 'Valrhona,' 'Torty,' and 'Yakayakgwa' can be found until the 16th. Until the 23rd, a pop-up store for the British perfume brand 'Jo Loves' is also presented.

This content was produced with the assistance of AI translation services.