Lotteria Launches Jeonju Bibim Rice Burger Limited Edition
Lotteeria announced on the 7th that it has launched a limited-time menu called the Jeonju Bibim Rice Burger, the second installment of the K-Burger series following the Hanwoo Bulgogi Burger series, made with domestically produced rice.
The Jeonju Bibim Rice Burger features a rice bun weighing approximately 160g, increased compared to previous versions, and is composed of a soft-boiled egg patty and a beef patty, essential ingredients in bibimbap. Additionally, it uses gochujang sauce to replicate the flavor of bibimbap.
Before the new product launch, Lotteeria conducted a test sale for about two weeks in July last year at eight directly managed stores in Seoul and the metropolitan area, reflecting feedback from store employees and ordering customers.
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For lunch customers, the burger is added to the ‘Hearty Lunch’ menu from 11 a.m. to 2 p.m., allowing customers to enjoy the set menu at about a 16% discounted price.
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