LGU+ Launches 'Return Project' for 3040 Working Moms

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 30th that it will launch the exercise habit formation program "Return Project" for moms with young children and working moms in collaboration with Maeil Health Nutrition.

The Return Project is a program where women in their 30s and 40s, who have neglected health management due to busy daily lives such as childcare, participate in group exercise with professional trainers offline for 7 weeks and form exercise habits by working out at home using the new concept home training service "CocoreGym." Additionally, it is a long-term project to restore physical and mental health by consuming "Selex Profit," Korea's representative protein, as a meal replacement once a day.

LG Uplus employees experiencing the U+Home Training Now group exercise 'CocoreGym'. [Photo by LG Uplus]

Considering participants' body types, muscle mass, and body fat percentage, professional nutritionists and trainers design personalized diets and exercise methods. Participants are also given the opportunity to take body profile photos to maintain a healthy appearance for life. The photos will capture not only external beauty such as abs and a slim waist but also inner beauty like confident smiles and a healthy aura.

Since recruiting applicants last month, over 600 people of various ages and occupations, ranging from teenagers to those in their 60s, including working moms on parental leave and moms with young children, have applied. About 30 first-round candidates will be selected for health checkups. Then, considering the participants' health conditions with professional trainers, five final participants will be chosen on February 10.

Return Project participants will receive ▲personal health diagnosis and consultation (twice) ▲group exercise with professional trainers ▲7 weeks' supply of Selex protein health products ▲meal plans from professional nutritionists ▲Samsung Electronics Galaxy Watch required for CocoreGym group exercise ▲and the opportunity for body profile photography.

LG Uplus is enhancing customers' exercise experiences by opening the smart GX (group exercise) market integrated with digital technology through CocoreGym. CocoreGym is a new concept home training service that links the IPTV service "U+ Home Train Now" with smartwatches to measure biometric data (calories burned, heart rate) during exercise and display real-time ranking, allowing users to compete with each other. It can be used by linking the U+tv set-top box and Samsung Electronics Galaxy Watch Series 4 and 5 equipped with Android OS, and is currently operated with a free trial period so that many customers can use it.

Lee Geon-young, Executive Director of LG Uplus Home Media Tribe, said, "We have prepared an opportunity for customers who want to return to their healthy former selves despite their busy daily lives to form exercise habits," adding, "We will actively support the Return Project so that it can become a memorable moment and a turning point for health in participants' lives."

This content was produced with the assistance of AI translation services.