"Capturing Demand After Seollal" Department Store Industry's Post-Seollal Marketing

View of the 'Rabbit Utopia Exhibition' held on the 7th floor Glass House of Hyundai Department Store Mokdong in Yangcheon-gu, Seoul.

The department store industry is holding various events and promotions filled with benefits and fun to capture customer demand for shopping and relaxation after the Lunar New Year holiday.

According to the industry on the 23rd, Hyundai Department Store will hold the exhibition "Rabbit Utopia" by sculptor Kim Woo-jin, who expresses animals using various colors and materials, at the Glass House on the 7th floor of the Mokdong branch from the 27th of this month to the 11th of next month.

This exhibition is characterized by displaying only works made in the shape of rabbits to commemorate the Year of the Rabbit. At ALT.1, a complex cultural space located on the 6th floor of The Hyundai Seoul, the second solo exhibition in Korea by French painter David Zaimang, titled "David Zaimang: The Dandy Boy from France," will be held from the 4th of next month. This exhibition will showcase about 150 paintings, including 100 new works by David Zaimang.

At the Pangyo branch, events for infants and children will also be held. In front of the cultural center on the 9th floor, an exhibition event for children titled "The Value of Reading and Printing Culture Learned During Winter Vacation" will be held, and at the premium kids' select shop "Petit a Petit" on the 5th floor, a pop-up event for the American premium kids' brand "Pottery Barn Kids" will run until the 16th of next month, offering various children's products including school bags and pencil cases at discounted prices.

Additionally, various discount events will be held. At the underground 1st floor event hall of the Trade Center branch, a special discount sale for the underwear brand Wacoal will be held from the 27th of this month to the 2nd of next month, offering up to 80% off on past season products compared to the original price. At the 7th floor event hall of the Sinchon branch, an outdoor special sale will be held from the 20th to the 26th, offering up to 70% off on past season products from the popular outdoor brand K2 compared to the original price.

Lotte Department Store has set up a mega pop-up store at the underground 1st floor plaza of the main branch until the 29th to commemorate the launch of Yves Saint Laurent's new beauty product, the "New Velvet Tint." This pop-up store features Yves Saint Laurent's new tint product, Tatouage Couture Velvet Tint, which is available in three colors: "220 Control Blush," "221 Play It Coral," and "222 Pink Game."

Galleria Department Store also offers customers enjoyable experiences with various product events and pop-up stores. At the Galleria Luxury Hall, domestic designer brands and premium perfume pop-up stores, as well as "Louis Vuitton Shoes," will be newly introduced. At Galleria Gwongyo, an exhibition of the famous Dutch rabbit character "Miffy" will be held. Photo zones where visitors can take commemorative photos with Miffy are set up on each floor. After the Lunar New Year holiday, events targeting the graduation and admission season will also be held. At Galleria Daejeon Timeworld, the Apple specialty store "Frisbee" will offer a 20,000 KRW event card with the purchase of a new Apple Watch as part of the new semester promotion.

This content was produced with the assistance of AI translation services.