Kolon FnC Lucky Chouette, From Domestic to Global Stage
[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division's 'Lucky Chouette' is a women's young character casual brand that proposes various cultures and styles through playful and humorous artwork.
Lucky Chouette celebrated its 10th anniversary last year with various activities. It also held a solo collection commemorating 10 years of archives called 'LUCKY FOREVER. LUCKY STYLE.' The 10th anniversary archive collection was composed of three main themes: ‘Unique & French,’ ‘Classic & Military,’ and ‘Rock & Chic.’
In response to the post-COVID era trend of increased outdoor activities such as golf and tennis, the 22SS season saw the launch of a new activewear line called 'Lucky De Sports.' Functional fabrics commonly used in fashion were applied, including waterproof and UV-blocking materials, and stretch fabrics were used to focus on comfort and mobility.
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Building on last year's achievements, Lucky Chouette plans to actively expand into overseas markets such as Europe and China this year, dedicating efforts to globalizing the brand.
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