Hotel Shilla Celebrates 10th Anniversary of 'MatJeju' with 25th Branch Selected

Community Coexistence Taste Jeju Project
Providing a Restart Platform for Small Restaurants
25th Restaurant 'Dongmunro33'

The 25th restaurant of the MatJeju Project, 'Dongmunro33' (Photo by Hotel Shilla).

Hotel Shilla announced on the 19th that the restaurant 'Dongmun-ro 33' located on Dongmun-ro, Jeju City, has been selected as the 25th branch of the 'Delicious Jeju Making' (MatJeju) project after a review by the selection committee organized by Jeju Provincial Government.

Dongmun-ro 33 is scheduled to reopen in mid-April after undergoing commercial area analysis, new menu development, service training, and facility interior renovation.

Hotel Shilla explained, "This restaurant is a small business operating mainly noodle dishes and large bowl bibimbap, run solely by the owner, Lee Yoon-ji (65 years old). Due to shoulder pain, she found it difficult to work long hours and was focusing mainly on lunch service."

They added, "The owner applied to MatJeju with a strong desire to learn expert cooking experience and recipes because she did not have precise recipes for the menu items sold at the restaurant, and she is showing enthusiasm to succeed with the help provided."

Celebrating its 10th anniversary this year, the Delicious Jeju Making project is promoted by Hotel Shilla in collaboration with Jeju Province and local broadcasters. It is a win-win program aimed at strengthening Jeju’s food culture competitiveness and supporting small business owners to establish a foundation for recovery.

Hotel Shilla employees provide customized consulting on cooking methods and customer service to small-scale business owners operating food establishments in Jeju without separate chefs, and also completely replace kitchen facilities.

When face-to-face volunteering became difficult due to the full onset of COVID-19 in 2020, Hotel Shilla focused on practical business support to help MatJeju restaurant owners overcome the COVID-19 situation.

A Hotel Shilla official said, "We select new branches in line with MatJeju’s fundamental purpose of strengthening Jeju’s food culture competitiveness," adding, "We will do our best to upgrade the taste and service quality of the restaurants one step further."

This content was produced with the assistance of AI translation services.