Homeplus, Mega Food Market 'Popular'... "All the Flavors of the World"

Homeplus Mega Food Market Asiad Branch.
[Photo by Homeplus]

Homeplus is making various attempts to maximize customer experience through the rebranding of Mega Food Market.

Mega Food Market is a large-scale specialty food store with the concept of "All the flavors of the world." Reflecting rapidly changing consumer trends and customer demands, the store is organized as a specialty food market, which is considered a key strength of offline retail.

Homeplus has reopened 16 stores through rebranding since starting with the Incheon Ganseok branch in February last year. As a result, these stores have maintained double-digit sales growth through this month.

The Ganseok branch saw a 150% increase in sales during the first weekend after rebranding (February 17?20 last year) compared to the previous year. The Gangseo branch experienced an 80% sales increase and a 75% increase in customer visits from August 25 last year to January 1 this year compared to the previous year.

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