Im Ji-hyun, Vice President of Kakao Games, and Namgung Gyu, Executive Director of Milal Welfare Foundation, are attending the donation ceremony for the three Friends Games titled 'Collect Hearts, Share Love' and taking a commemorative photo. (Photo by Kakao Games)

Im Ji-hyun, Vice President of Kakao Games, and Namgung Gyu, Executive Director of Milal Welfare Foundation, are attending the donation ceremony for the three Friends Games titled 'Collect Hearts, Share Love' and taking a commemorative photo. (Photo by Kakao Games)

View original image

[Asia Economy Reporter Seungjin Lee] Kakao Games announced on the 18th that it has donated 30 million KRW to the Milal Welfare Foundation for the treatment of young children with disabilities.


This donation was raised through Kakao Games' year-end donation campaign called "Collect Hearts, Share Love," held in three of its mobile casual games, Friends Popcorn, Friends Town, and Friends Sachunsung. The "Collect Hearts, Share Love" campaign was a social contribution event where, from December 22 to 31 last year, if users consumed 20.22 million hearts across the three games, Kakao Games would donate 30 million KRW.


Thanks to the enthusiastic participation of Friends game users, the target number of hearts was exceeded, and on the 17th, Kakao Games delivered the 30 million KRW donation at the Milal Welfare Foundation office located in Gangnam-gu, Seoul. The donation will be used for rehabilitation treatment costs, medical supplies, and pharmaceuticals for low-income children with disabilities who are at risk of discontinuing treatment due to difficult family circumstances.


A Kakao Games representative said, "We sincerely thank the users who actively participated in this meaningful sharing for neighbors in need. We plan to continue social contribution campaigns that allow easy and enjoyable participation in donations while playing games."



Meanwhile, in June 2022, Kakao Games also conducted the same donation campaign in Friends Popcorn, delivering 30 million KRW raised from user hearts to the Milal Welfare Foundation to support cooling devices for elderly living alone and grandparent-headed households. In addition, under the vision of "Together Value Game," which aims to make people's daily lives happier through the fun of gaming, Kakao Games has carried out various social contribution activities such as "Visiting Friends Game Land," "In-house Goods and PC Donation Campaign," and "Support for Digital Education Activities" to nurture future talents.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing