Convenience Stores Launch Lunar New Year Lunchboxes... "Targeting Single-Person Households"

Holiday Lunchbox Sales Soar During Festive Season

Models at CU are introducing the Sobulgogi Tteokguk Hansang Dosirak and Real Tonggogi Tteokguk.
[Photo by BGF Retail]

Convenience stores have launched holiday lunchboxes targeting single-person households for this year's Lunar New Year.

According to CU on the 15th, the year-on-year sales growth rate of lunchboxes during the holiday period over the past three years was 12.6% in 2020, 15.0% in 2021, and 13.4% in 2022. As restaurants close during the holidays, convenience stores are replacing the role of restaurants.

CU will release the Beef Bulgogi Tteokguk Full Set Lunchbox on the 17th. It includes tteokguk made with beef bone broth, and the representative holiday dishes of beef bulgogi and japchae. The Real Whole Meat Tteokguk, a home meal replacement (HMR), uses pork bone sauce for the broth and is topped with whole pieces of pork to enhance flavor and texture.

GS25 is selling the Five-Color Korean Set Meal Lunchbox. This product is a comprehensive set of representative holiday dishes including tteok-mandu-guk (rice cake and dumpling soup), black rice topped with ginkgo nuts, neobiani (grilled marinated beef), grilled omisanjeok (five-flavored skewers), grilled meat patties, and seasoned vegetables. GS25 will hold a promotion from the 19th for three days, offering a 30% discount to customers who pre-order the Five-Color Korean Set Meal Lunchbox through the app "Our Neighborhood GS." The event is limited to the first 1,000 units per day, and customers can choose the date to receive the product up until the last day of the Lunar New Year holiday, the 24th.

Emart24 is introducing the Tteok-Mandu-Guk Lunchbox and Lunar New Year Feast Lunchbox. The Tteok-Mandu-Guk Lunchbox features tteok-mandu-guk with rich beef bone broth, japchae, meat rolls, seafood meatballs, stir-fried kimchi, and spinach. The Lunar New Year Feast Lunchbox consists of assorted jeon (Korean pancakes), beef bulgogi, japchae, and three-colored seasoned vegetables.

A convenience store industry official said, “We created hearty meals with various holiday foods so that single-person household customers can easily and conveniently enjoy the holiday atmosphere at convenience stores,” adding, “We will continue to introduce attractive products and services to meet diverse customer demands during the Lunar New Year holiday.”

This content was produced with the assistance of AI translation services.