[Special Stock] SAMG Enter, Tops 1st and 2nd Place Simultaneously on 200 Million Chinese Households' Kids Channels... Kids Fandom Up
[Asia Economy Reporter Hyungsoo Park] The stock price of SAMG Entertainment is on the rise. The news that its 3D animation 'Sparkling Catch! Tinyping' ranked first in viewership on the Chinese animation channel Jin Ying Cartoon (金??通) appears to be influencing the stock price. SAMG Entertainment's 3D animation Mini Force Season 3 'Super Dinosaur Power' ranked second in viewership on the Jin Ying Cartoon channel as of the 4th, following Sparkling Catch! Tinyping.
As of 1:54 PM on the 12th, SAMG Entertainment is trading at 40,850 KRW, up 2.77% from the previous day.
'Sparkling Catch! Tinyping' began airing on the 2nd on China's largest kids TV channel ▲Jin Ying Cartoon, followed by ▲JIAJIA Cartoon (Guangdong Jiajia) and ▲Beijing Kaku Cartoon. According to viewership ratings, it ranked first for three consecutive days from the 4th to the 6th, just two days after its release, and maintained the top spot on the 8th and 10th as well. On the 7th and 9th, it ranked second and third respectively, consistently staying in the upper ranks. Jin Ying Cartoon is a leading kids channel watched by over 200 million households in China and has held the highest market share for seven consecutive years.
Previously, 'Sparkling Catch! Tinyping' was simultaneously released on 26 OTT platforms across China on the 29th of last month, and within a day, it secured first place in the kids category on major Chinese OTT platforms Youku and IQIYI, rapidly building a kids fandom.
SAMG Entertainment plans to showcase 'Sparkling Catch! Tinyping' on 13 Chinese TV channels starting from the 20th. Through the ‘SAMG Entertainment China Corporation’ established last year, the company aims to expand its local direct business and convert IP popularity into revenue.
Kim Suhoon, CEO of SAMG Entertainment, said, "Following our 'Mini Force' series, which has been the most popular kids content in China since 2016, 'Catch! Tinyping' has also received a warm response immediately after its release." He added, "We expect it to establish itself as another top kids IP in China." He continued, "Starting with the good news from the beginning of the year, this year will be the first year when the fandom of SAMG Entertainment's IP expands further and global sales based on this fandom are fully realized."
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