[2022 NCSI] Functional and Reliable Delivery by hy, 1st Place for 25 Consecutive Years

SK Broadband Leads IPTV Line for 12 Consecutive Years

hy's Fresh Manager is delivering the product to the customer.

hy was selected as the No. 1 brand in the milk and fermented milk category in the 2022 National Customer Satisfaction Index (NCSI) survey. With this, hy has maintained the top position for 25 consecutive years since the survey first began in 1998. This achievement is thanks to meticulously managed delivery quality and the expansion of functional brands.

In 2014, hy introduced the refrigerated cart 'Coco' and completed the 'full cold chain' that maintains temperature throughout the entire process from production to the customer's hands. The third-generation Coco, 'Coco 3.0,' which has been developed and is currently being distributed, features a 20% larger refrigerator capacity, front and rear collision prevention sensors, steering assist devices, and automatic locking systems.

In the functional beverage market, hy launched the functional probiotic 'MPRO4,' which manages both gut and skin health, and the converged health functional food 'Haruyachae Vital Eye Health.' Additionally, hy upgraded its flagship brand 'Helicobacter Project Will' by applying the self-developed 'Kkujippong Leaf Extract.' hy plans to expand its functional products through material research and development and utilize them in business-to-business (B2B) operations. Shin Sang-ik, head of hy’s M&S division, stated, "We will continue to provide valuable experiences to customers through improved delivery quality and safe products."

SK Broadband B tv air

SK Broadband was selected as the No. 1 provider in both the IPTV and high-speed internet sectors for the 12th consecutive year. It has maintained the top spot since 2011. This is the result of offering a variety of products and services to enhance customer value. Representative offerings include ‘OCEAN Monthly Subscription,’ which provides the largest number of domestic movies and foreign dramas for enthusiasts; ‘ZEM Kids,’ a customized premium homeschooling content; ‘B tv Air,’ which allows comfortable TV viewing anywhere in the home with a lightweight portable device; the country’s first IPTV partnership with ‘Apple TV 4K’; and ‘PlayZ,’ an all-in-one play box for the MZ generation to enjoy diverse content.

SK Broadband has also been operating the ‘Customer Advisory Group’ for nine years, which continuously listens to customer feedback on new services. It recruits groups such as the ‘20s Group,’ who have the highest media usage and are sensitive to trends; the ‘Kids Parents Group,’ who consume kids’ content; and the ‘Experts Group,’ which helps identify detailed improvement points, reflecting customers’ vivid voices. Opinions from the emerging new media consumer groups, such as the ‘4050 Middle-aged Group’ and ‘Senior Group,’ are also regularly gathered.

From the perspective of customer value innovation, various changes are being planned at key customer touchpoints such as the customer center. To deliver newly launched products and services to customers easily and effectively, SK Broadband plans to introduce ‘Live Consultation’ using video media and a ‘Visual ARS System’ that allows customers to quickly and easily resolve inquiries and applications without connecting to a counselor. Yoo Young-sang, president of SK Broadband, said, "We will provide new and differentiated value by making communication and understanding of customers our core keywords."

In the duty-free sector, Lotte Duty Free ranked first. Following the opening of its Sydney city store in Australia in May last year, Lotte Duty Free opened the largest duty-free store in Da Nang, Vietnam, in November. Operating 13 stores across six countries overseas, it is strengthening the 'LDF Belt (Lotte Duty Free Belt)' that spans the Asia-Pacific region, solidifying its status as a global duty-free retailer.

In particular, to respond to high exchange rates, Lotte Duty Free continuously held exchange rate compensation events last year to enhance customer convenience. In January and February of this year, through the seasonal event ‘JUMPING NEW YEAR,’ it is offering Guam package prizes and LDF Pay, which can be used like cash, up to 4 million KRW. This is to provide abundant benefits to customers preparing for overseas travel in the new year.

This content was produced with the assistance of AI translation services.