"Facial Line Care with Ultrasound"… LG Electronics Launches 'LG Pra.L Derma Sera'

Collagen Production 3mm Beneath Skin
Correct Usage Angle Announced by Voice
First Wi-Fi Function Installed

LG Pra.L Derma Cera.
[Photo by LG Electronics]

[Asia Economy Reporter Han Yeju] LG Electronics is launching a new beauty device called 'LG Pra.L Derma Cera,' which uses ultrasound technology to care for facial contours, on the 10th.

'LG Pra.L Derma Cera (model name: BLQ1)' is a product that conveniently manages the elasticity of easily sagging facial areas such as under the chin, forehead, around the eyes, and cheeks at home. When the head part is pressed against the skin and the button is touched, ultrasound is accurately and evenly emitted 3mm beneath the skin to stimulate collagen production.

According to a skin improvement experiment conducted by the P&K Skin Clinical Research Center on 25 adult women, using Derma Cera once a week for four weeks improved the skin elasticity under the chin and on the forehead by 34.8% and 29.8%, respectively.

LG Electronics also applied ergonomic design to Derma Cera through industry-academic cooperation with Pohang University of Science and Technology. The size of the head that touches the skin, the thickness of the handle, as well as the product weight (280g) and length (20cm) are designed for convenient one-handed use. LG Electronics recommends using the product once a week and provides up to 300 ultrasound shots per session depending on the usage area and skin type. The included cartridge allows for about 30,000 ultrasound shots and can be purchased additionally afterward.

Derma Cera is the first Pra.L product to feature Wi-Fi connectivity, enabling synchronization with the 'LG Pra.L Care App.' Through the smartphone app, users can check the remaining ultrasound shots, recommended usage frequency, usage guides for different facial areas, as well as various information such as skin type diagnosis and recommended cosmetics.

Additionally, a gyro sensor that detects angles is applied so that if the head deviates from the correct usage angle, the ultrasound emission automatically stops and voice guidance provides accurate usage instructions.

Considering the nature of beauty devices that directly contact the skin, LG Electronics also provides a UV LED sterilization cradle. While charging, it removes over 99.99% of bacteria that can cause skin troubles, such as Escherichia coli and Staphylococcus aureus, from the head part.

Customers can purchase this product from the Pra.L exclusive online brand mall starting from the 10th. The product price is set at 1,590,000 KRW based on shipment price. LG Electronics plans to actively utilize the LG Pra.L brand mall not only as a sales channel but also as a platform to communicate with customers and provide optimized solutions for their various skin concerns.

In February, experience zones for Pra.L Derma Cera will be operated at 24 LG Electronics Best Shops nationwide. Customers can try Derma Cera as well as other beauty device lineups such as ▲Intensive Multi-Care (total skin elasticity management) ▲Wash Pop and Body Spa (face and body cleansing) ▲Essential Booster (cleansing and absorption enhancement), and two medical devices ▲MediPain (pain relief) and ▲MediHair (hair loss treatment).

Nam Hyesung, Executive Director of LG Electronics Home Beauty Business Division, said, "With LG Pra.L Derma Cera, which enhances ultrasound control technology and app connectivity, we will provide a customer experience that manages skin elasticity anytime and anywhere without restrictions of time and space."

This content was produced with the assistance of AI translation services.