Ace Bed Surpasses 170 Billion KRW in Department Store Sales Last Year... Record High

Ace Bed Shinsegae Department Store Gyeonggi Branch 'The Stage' Pop-up Store.

[Asia Economy Reporter Donghyun Choi] Ace Bed announced on the 9th that it achieved its highest-ever performance last year with department store sales of 170 billion KRW.

Ace Bed cited experiential marketing and reasonable pricing policies as factors for sales growth. Based on the management philosophy that "you must lie down on the bed yourself to choose it," Ace Bed expanded its department store outlets, operated various themed pop-up stores and promotions, providing more consumers the opportunity to directly experience mattresses. Ace Bed raised prices only twice in the past five years from the end of 2017 to the end of last year.

An Ace Bed official said, "Even in the current recession, department store sales could grow because wise consumers directly compared quality and price and chose Ace Bed, which offers high quality at reasonable prices," adding, "This year as well, Ace Bed will uphold the philosophy of never compromising on quality for the best sleep and continue sales strategies focused on experience and cost-effectiveness so that consumers can purchase high-quality beds at reasonable prices."

This content was produced with the assistance of AI translation services.