hy, Predit Mall Sells Purmil 'Gana Choco Milk'

hy announced on the 5th that it will exclusively sell Purmil's 'Gana Chocolate Milk' through its online mall, Predit.

The product for sale is the Gana Chocolate Milk carton pack (300㎖), a steady seller launched by Purmil in 2005, with sales reaching 11 million units as of 2022. Through this collaboration, hy aims to expand its processed milk lineup, while Purmil seeks to secure new sales channels. Gana Chocolate Milk is well-known especially among people in their teens and twenties, raising expectations for increased young customer traffic to Predit Mall.

hy actively requested exclusive listing sales. Since changing its company name, hy has been transitioning into a distribution-specialized company. It provides not only product development and production but also delivery services using Fresh Managers. The policy is to sell products with high competitiveness even if they overlap with the company's own business areas. Recently, Jeong Food's 'Vegemil' also joined Predit.

When purchasing Gana Chocolate Milk, Fresh Managers deliver it free of charge to the customer's requested location. It can be conveniently received at places such as schools and offices. Delivery cycles can also be specified. To commemorate the launch, customers who subscribe to regular delivery will receive exchange coupons for three types of the organic drink 'Rude Health.'

Seoilwon, head of hy's Platform Sourcing Team, said, "Our mall Predit achieved 1.2 million members and an annual transaction amount of 110 billion KRW last year, establishing competitiveness as a sales channel," adding, "We hope customers enjoy Gana Chocolate Milk more conveniently and freshly through Predit and Fresh Managers."

This content was produced with the assistance of AI translation services.