Modamoda Launches 'Chateau 1450 Edition' Wine Aging Technique

[Asia Economy Reporter Moon Hyewon] Modamoda announced on the 3rd that it has launched the ‘Chateau 1450 Edition,’ which adds a special aging method to the ‘Prochange Black Shampoo.’

The Chateau 1450 Edition is a limited edition product inspired by the wine aging method of a French premium winery. It refers to Modamoda’s unique special process ‘1450,’ which decants the polyphenols of the ‘Chateau,’ a winery representing the Bordeaux region of France, and the black shampoo, and ages them at a high temperature of 50 degrees for 14 days.

Through the aging process, the intensified polyphenols adhere closely to the hair cuticles, naturally covering gray hair with a deeper color than the original black shampoo. This is based on the same principle as vintage wine, whose color deepens and tannin properties become richer due to exposure to air.

To celebrate the launch of the new product, Modamoda offers up to a 30% discount and provides a carrier that can hold wine, tumblers, fruits, and more when purchasing the product on the official brand mall until the 4th. The carrier giveaway event is limited in quantity and may end early if sold out.

This content was produced with the assistance of AI translation services.