"Grab the New Year's Morning Market" CU, GET Coffee Set Discount

GET Coffee Morning Muffin 2 Types Discount Sale
GET Coffee January Sales Highest of the Year
Breakfast Product Sales Up 24.8% Year-on-Year

A model is introducing the 'CU Get Morning Set' at CU (Photo by CU).

[Asia Economy Reporter Yuri Kim] CU announced on the 2nd that it will target the breakfast market for the New Year by offering discounts on morning sets centered around GET coffee.

Throughout January, CU will introduce the Get Morning Set, where customers who purchase a GET Coffee Large between 4 a.m. and 11 a.m. daily can buy a morning muffin at a 1,000 KRW discount. This set is sold at a 20% discount from the regular price.

The morning muffins come in two varieties: Ham Egg Muffin and Chicken Cheese Muffin. The Ham Egg Morning Muffin contains beer ham, fried egg, and sliced cheese inside an English muffin. The Chicken Cheese Muffin is a product enhanced with chicken nugget patties, cheese sauce, and garlic mayo sauce for added flavor.

According to CU, GET Coffee sales in January, when the average lowest temperature of the year is the coldest, are more than 15% higher compared to other months. CU’s strategy is to secure the breakfast market this year by offering affordable meal options that minimize the burden of ongoing inflation since last year. Sales of key breakfast items such as sandwiches between 6 a.m. and 10 a.m. last month increased by 24.8% compared to the previous year. CU expects this growth trend to continue steadily as commuting and school attendance normalize.

In addition to time sales, CU is also running an all-day combo discount event. When purchasing GET Coffee, customers can buy the Gode 1905 Apple Jam Pastry, recently popular as a premium dessert known as Gode Bread, at a 1,000 KRW discount. Through the membership application PocketCU, an event will be held throughout January on weekdays at 2 p.m., where the first 100 customers will receive a GET Coffee Large exchange coupon.

Meanwhile, CU’s GET Coffee has received positive customer feedback since fully renewing its coffee beans and coffee machines in July last year. Compared to the pre-renewal period (January to June), which saw a sales growth rate of 14.2% year-on-year, sales increased by 22.6% after July. CU plans to expand the introduction of premium coffee machines from La Cimbali, the world’s number one commercial coffee equipment brand, to over 6,000 stores nationwide by the end of this year.

This content was produced with the assistance of AI translation services.