Shinsegae International Opens UGG Store at Starfield Hanam Branch

UGG Starfield Hanam Store Exterior./Photo by Shinsegae International

[Asia Economy Reporter Song Seung-yoon] Shinsegae International announced on the 30th that its lifestyle brand UGG has opened a flagship store at Starfield Hanam.

The flagship store is 154.3㎡ (approximately 47 pyeong) in size, making it the largest domestic store. It is about five times larger than the usual store size of 33㎡. UGG has operated small-sized stores focused on shoes mainly through department store distribution channels, but recently, fueled by explosive popularity, it has expanded consumer touchpoints. This year, UGG's sales have increased by more than 50% compared to the same period last year.

At the UGG flagship store, customers can find the entire product range at once, from the main category of shoes to the new apparel collection. The store sells fleece material clothing lines such as jackets, coats, sweatshirts, and jogger pants, in addition to signature products like shearling boots and slippers. Additionally, various accessories such as bags and gloves, as well as home interior items like pillows and rugs, are available for purchase. The store interior uses neutral tones to create UGG's unique comfortable and warm atmosphere, and gold-colored metal fixtures are placed throughout to create a simple yet luxurious space.

To commemorate the store opening, UGG is introducing bags in collaboration with the American designer brand Telfar. This product, which caused a sell-out frenzy immediately after its release last year and attracted great attention both domestically and internationally, features the Telfar logo embroidered in wool on suede material. Among domestic offline stores, it is exclusively sold at Starfield Hanam.

A UGG representative from Shinsegae International said, "UGG is emerging as a new trend mainly among Generation Z, experiencing its peak season this winter," adding, "This store is the flagship representing UGG, with the largest scale and product lineup ever."

This content was produced with the assistance of AI translation services.